Privacy Policy

The Dallas Museum of Art is committed to respecting the privacy of its online guests, customers, partners, donors, and friends. 

This Privacy Policy applies to personal information provided or obtained on, The DMA Friends website and kiosks,,, and other Dallas Museum of Art websites (“Sites”), including any mobile application that may be offered by the Museum.  

Collection and Use of Information

We may collect the following information when you use the Sites:

Contact and Content Upload Information. When you contact us using one of our online contact forms, we receive the messages you send as well as the personal information you provide, such as your name, phone number, and email address. If you upload a digital photo or written content to any of the Sites, we also receive any personal information you submit along with that upload. We use this information only for ordinary Museum purposes, such as to respond to your inquiries, update your Friends or Partners profile, send you information concerning your participation in Museum activities and programs, and for posting of information on a Museum Site as requested by you. With your permission, we may also send you Museum-related news and information that we believe may be of interest to you.

Friends Program

 When you sign up for the DMA Friends program, we create your Friends profile using your name, phone number, email address, and the PIN code selected by you. You may also choose to provide your zip code and social media usernames or “handles.”  If you’re already a DMA Partner, you may let us know or just use your Partner card to log in, and we will link your profiles together.  

We record your Museum-related activities as reported by you, as well as preferences you provide, badges you earn, and rewards you select. If you participate using SMS text or email addresses, we collect the mobile phone number or email address used by you for authentication purposes and to respond to your message. We may also collect geolocational information associated with mobile phone participation, but we will ask for your permission first. We use this information for the operation of the Friends program, and we may also associate Friends program information with other information that the Museum has about you. 

The Museum may use a social media tool in connection with the Friends program in order to review, study, and, where permissible, re-publish Museum-related social media content. We only review publicly-available content or content as to which we or our service provider have a license. If we wish to re-publish any social media content associated with a social media username or “handle” provided by you in connection with your Friends profile, we will contact you first for permission. 

We may send you emails periodically with information about the Friends program, including news about rewards and badges, as well as about the Museum’s collection, programs, and exhibitions. You may opt-out of these emails at any time.  Also, if you indicate your permission on the Friends website or at any Friends kiosk, we may communicate with you by SMS text message regarding the Friends program until or unless you opt out of receiving such messages.

Transactional information

We collect information in connection with transactions, such as donations to the Museum, auction purchases, or purchases on This information may include your payment card information, billing address, phone number, and email address. We use this information to process the transaction, and we also update the Museum’s records of donors and customers. We honor requests that donations be anonymous to the public, subject to any reporting obligations mandated by law.

Log Data and Security Trails. When you access and use our Sites, we may automatically record information concerning your activity on the Sites. This may include your device’s Internet Protocol (“IP”) address or other identifier, your browser type, the types of information you search for and view on our Sites, locale preferences, and your mobile carrier. If you arrived at our Sites by clicking on a link on another website, we may also take note of the web page you visited before you came to our Sites. We use this information to improve our Sites, understand users’ preferences, and improve Museum services and programs.  In addition, we may retain and use communications, transaction details, and identifying information (such as IP addresses) in order to maintain audit trails for security purposes.

Cookies.  A “cookie” is a small data file that our Sites may transfer to your device. We may use cookies to collect information in order to study, enhance, and improve the use and capabilities of our Sites. We also use cookies to enable certain features of our Sites, and to preserve your preferences and customize your experience when you visit and return to our Sites. Most browsers provide controls whereby you can choose to block receipt of cookies, to delete cookies, or to be prompted before cookies are received. Please note that, if you delete or choose not to receive cookies from our Sites, the functionality of the Sites may be impaired. Like many websites, our Sites use Google’s Analytics services, which involve the use of cookies to collect web traffic data.  Per the applicable service terms, Google Analytics does not collect personally identifiable information using such cookies, and Google’s use of data collected is subject to Google’s privacy policy.

Information Sharing

We sometimes provide personal information to other providers of goods and services so that they may assist us in connection with ticket sales, event promotion, fundraising, or otherwise in connection with providing services or merchandise to you. However, we require that those providers use personal information only for that purpose, and we require our providers to provide assurances that they will appropriately protect personal information entrusted to them. 

We also may disclose information concerning you if required to do so by law or if we believe that such action is necessary to comply with a legal obligation or to protect and defend our rights or property, or those of other users of the Sites.

Third-party Hosting of

Our online store,, is hosted by Yahoo! Store. Yahoo! hosts the store pages, ordering system, and order data. Yahoo! automatically collects order information, but may only use this information in the aggregate. If you accessed this store through Yahoo! Shopping, Yahoo! also automatically collects information about your shopping experience. Please see the the Yahoo Privacy Policy for more information about how Yahoo! uses this information.

Information Security

The Dallas Museum of Art is committed to maintaining the security of personal information. We employ reasonable security measures to secure and protect the information we receive. Please remember, though, that no method of electronic transmission or storage is 100% secure. 

Children's Privacy

The Dallas Museum of Art is concerned about protecting children's privacy. Children under the age of 13 may not participate in the Friends program, and should not provide any information to us using the Sites.  We do not knowingly collect personally identifiable information from children under the age of 13. The Dallas Museum of Art urges all parents to participate in their children’s exploration of the Internet and to teach them about protecting their personal information while online.

How to Contact Us

Your questions, comments and feedback are very important to us. For privacy-related issues, please contact the Director’s Office by phone on 214-922-1232,by email to, or by post addressed c/o Director’s Office, Dallas Museum of Art, 1717 North Harwood, Dallas, TX 75201.