DMA Friends

DMA Friends is a FREE loyalty program that promotes participation and engagement with art for DMA Members and all visitors to the Museum!

Already a DMA Friend? Log in to your account now:

There are many ways for DMA Members and visitors to participate. Track your experiences, and earn points as you engage in regular and special programming.  

Discover fun new activities!

Discover new ways to explore the Museum through bundles of activities that are fun to do individually or in groups!  Login to your account to see more activities!


Survive the Apocalypse!

An apocalypse has come to the DMA. Text Zombies to 214-390-9693 to begin an art hunt that will guide you through the essentials to ensuring your survival and earn you 3200+ points!


Go Back to the Future! 

Take a fifteen-minute time hop through our galleries. Text Time Bandit to 214-390-9693 to initiate this art hunt through the decades of the 20th century and earn 800+ points.


Activity Codes

Participate in activities at the DMA to earn points. Activity codes are available throughout the Museum—in the galleries, in self-guided tours, via art hunt clues, and sometimes distributed by DMA staff during Museum programs. Enter the codes at any DMA kiosk or text the codes to 214-390-9693 from the mobile phone linked to your DMA account.


Earning points unlocks special rewards like discounts on shopping and dining. Redeem and print reward vouchers at the DMA kiosks located in the Museum (vouchers redeemable only at the DMA kiosks).   

Login to your account to see more rewards, such as:

  • Free parking
  • Discount in the Museum Store
  • Discount in the DMA Cafe
  • Discount on a DMA Membership


Stay connected with DMA Friends

Want to know the latest Friends activities?  Visit us online, or at the Museum, to discover new ways to experience the DMA.
Also, ensure that you have opted in to receive e-mail updates.

Log in to your account now:

If you have questions, contact DMA Friends via e-mail at

Free General Admission and DMA Friends made possible with generous support from The Meadows Foundation and The Pollock Foundation.

You must be at least 13 years of age to join DMA Friends. DMA Friends is a dynamic program, and all features are subject to change. There is no financial obligation to join. DMA Friends accounts are limited to one per person and are non-transferable.