DMA Friends

Thank you for being a DMA Friend!


The DMA Friends program ended on December 31, 2017, so that we can focus on new ways for you to enjoy your visits. The DMA will continue to offer free general admission every day during Museum hours, and for many special exhibitions.

Redemption of DMA Friends points for rewards is no longer allowed.

Stay active with the Museum by:

  • Becoming a DMA Member and enjoying a full year of exclusive benefits and privileges, including FREE parking in the Museum's garage, FREE tickets to all special exhibitions, FREE access to every Late Night and Second Thursdays with a Twist, and more!
  • Updating your email preferences to stay in the know about all of the exciting programs and events at the DMA.

Questions? Please contact the DMA Members team at 214-922-1347 or email


DMA Friends is a FREE loyalty program that promotes participation and engagement with art for DMA Members and all visitors to the Museum!



There are many ways for DMA Members and visitors to participate. Track your experiences, and earn points as you engage in regular and special programming.  

Discover fun new activities!

Discover new ways to explore the Museum through bundles of activities that are fun to do individually or in groups! 


Survive the Apocalypse!

An apocalypse has come to the DMA. Text Zombies to 214-390-9693 to begin an art hunt that will guide you through the essentials to ensuring your survival and earn you 3200+ points!


Go Back to the Future! 

Take a fifteen-minute time hop through our galleries. Text Time Bandit to 214-390-9693 to initiate this art hunt through the decades of the 20th century and earn 800+ points.


Activity Codes

Participate in activities at the DMA to earn points. Activity codes are available throughout the Museum—in the galleries, in self-guided tours, via art hunt clues, and sometimes distributed by DMA staff during Museum programs. Enter the codes at any DMA kiosk or text the codes to 214-390-9693 from the mobile phone linked to your DMA account.


Earning points unlocks special rewards like discounts on shopping and dining. Redeem and print reward vouchers at the DMA kiosks located in the Museum (vouchers redeemable only at the DMA kiosks).   

  • Free parking
  • Discount in the Museum Store
  • Discount in the DMA Cafe
  • Discount on a DMA Membership


Stay connected with DMA Friends

Want to know the latest Friends activities?  Visit us online, or at the Museum, to discover new ways to experience the DMA.
Also, ensure that you have opted in to receive e-mail updates.


If you have questions, contact DMA Friends via e-mail at

Free General Admission and DMA Friends made possible with generous support from The Meadows Foundation and The Pollock Foundation.

You must be at least 13 years of age to join DMA Friends. DMA Friends is a dynamic program, and all features are subject to change. There is no financial obligation to join. DMA Friends accounts are limited to one per person and are non-transferable.